How can Social Media help Event Management?

One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people. Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. You can do it! Social media can help get you there.

The power of social media is universally known and it’s no myth that it’s an invaluable platform in the events industry. 

With that being said, it’s time to ensure you’re using it effectively. And, to assist you, we’ve pulled out a few tips to help you leverage your social channels to boost your social presence and promote your events successfully.

  1. Use the right channels for your target audience
  2. Use hashtags  
  3. Utilize Influencer Marketing
  4. Invest in Social Media Ads
  5. Run a competition
  6. Use your fans to create content

How do Event Planners in Surat use Social Media?

If you are an event planner in Surat, the most impactful way to use social media is to create buzz around your upcoming events. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. Best of all, social media event marketing isn’t as time-consuming as you may think.

Social media event marketing means knowing what to post and where to post it in order to reach potential attendees. But why stop there? Social media can also be utilized in a number of other ways:

Event Updates

If you’re planning a huge event like a conference or Diwali party, why not create a hashtag your guests can use to share their thoughts, feedback and reviews? A hashtag is a free and easy way to boost engagement, show off your success and collect feedback to improve future events.

Industry Awareness

As an event management company, using social media, conducting your own research regarding venues and events is key to broadening your horizons. It’s also a powerful tool to gain industry insight and knowledge by following other industry professionals and by reading the latest industry news. You never know, you might stumble upon something amazing that can help with your next event.

How do event managers set measurable social media goals for event?

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key.

Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience.

Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

An effective social media event strategy will involve connecting with your followers before, during, and after an event. 

On which social media platforms you can promote your event?

Promoting events on social media is a great way to drive attendance.  If there are 600 million people on Facebook, 100 million people on LinkedIn, and 40 million on Twitter, common sense would tell you some of those people might be interested in attending your event.

Each social media platform caters to different purposes. Twitter is great for interacting via short messages and sharing content you think would benefit your audience. LinkedIn is perfect for sharing more in-depth, thoughtful content pertaining to leadership that appeals to a more professional audience, and Instagram is the ideal place to advertise your product, venue or service through visual content.

Mobile applications are feeding the frenzy by making social media sites such as Twitter, Facebook, YouTube, and blogs easily accessible during live events. This not only increases social participation of your live audience, but, now, all the people on the web who weren't able to attend the event in person can now follow the live updates and engage.

Final Words

Social media marketing and event planning are a natural fit for one another since they have the same ultimate purpose: They use the evolving digital ecosystem to create relationships and bring people together.

To discover which types of posts event-goers engage with most, our team at Taamzaam looked at over millions of social media event posts to see just how people tweet, snap, and share about events online.